TrueTel’s SMS to MMS is a novel solution that can automatically and seamlessly convert an SMS message to an MMS message before the message reaches the recipient. This system can intercept an SMS message and create an MMS message based on the SMS but enhanced with either subscriber defined affects or value added information on the fly. This capability opens up a host of valuable and fun services such as: Personalized messaging and Ad funded messaging. In a market where MMS usage is still in a growing state, TrueTel’s SMS to MMS solution can also act as a catalyst in the adoption of MMS technology.