With J2ME enabled phones and smartphones becoming common-place, operators need to extend their presence from just network side to users’ device side.  TrueTel’s On-Device Portal technology allows operators to place a customized on-device portal onto subscribers’ handsets over the air that provides a single point of access to operator value added services.  With an on-device portal in place, operators can raise brand loyalty and enhance user experience exceeding anything that is possible with traditional WAP portals.